Timeless and wildly modern, oriental and open to the world, the creations of Marrakech Impérial are a journey into a mystical, magical and totally bewitching universe.
MORE THAN A STORY,A TRIBUTE TO ROYALTY
Marrakech Impérial is the first Moroccan Haute Parfumerie House founded by the Italo-Moroccan creative couple Kenza Snoussi & Massimo Di Nardo. Nestled within a golf course surrounded the palm trees of the luminous city of Marrakech, it was in 2020 that this passionate couple, reflecting the perfect fusion of the Western and Arab worlds, embarked on a quest to give birth to a brand of the world's rarest and most finely crafted perfumes, with the purpose of telling the story of the imprints left throughout time by the extraordinary imperial city of Marrakech, magnificently paying a masterful homage to its contemporary royalty, a true land of light and passion, where every individual who has discovered it has lived a unique sensory experience.
A LEGACY, A MOSAIC OF CULTURE IN PERPETUAL MOTION
Because heritage is at the heart of the identity of the Moroccan Haute Parfumerie House Marrakech Impérial, because the city of a thousand and one nights is the promise of incomparable sensations, because the red city inspires the world's greatest ready-to-wear designers to follow in its footsteps from fashion week in
Paris to Milan. To pass on this ever-changing source of inspiration, the brand's founders are committed
to keeping alive the legacy of Marrakech's incredible and unique mosaic of culture, by supporting the creative world of today and tomorrow.
FROM AN ORIENTALIST DREAM, TO THE BIRTH OF THE TALENTED MARRAKCHI DESIGNER
A veritable jewel of the Moroccan luxury craft industry, combining a unique ancestral knowledge of the art of materials, a blend of styles and cultures that characterizes the highest quality in the world of creation, the brand's staging is orchestrated by the Italian-Moroccan creative couple and Moroccan designer Youssef Chajai. Drawing on his multicultural experience, Youssef Chajai has always been committed to the issues of his time. He contributed to the birth of the first Marrakech Impérial bottle and box. With his genius for simplicity and elegance of sobriety, Youssef's design holds the promise of tomorrow's shapes.
THE GENIUS OF MAALLEMS, THE ART OF SYMBOL AND MOROCCAN CREATION
#1
More than a divine symbol, a true trace of Moroccan history, the first bottle from the Maison Marrakech Impérial draws its inspiration from the genius of the Maallems (Moroccan craftsmen) and the art of creating symbols, rosettes and
Arabo-Oriental patterns, true gems of Moroccan architecture.
#2
The bottle’s base, inspired by the geometric shape of the sumptuous Bab Agnaou doorway in Marrakech's Kasbah, of royal palatial complexity, rises to a shoulder adorned with brilliant gilding that reflects the reverse of the cap. This subtly light ornament expresses the vernacular and natural effects of the wind blowing across the sand dunes of the seemingly endless Moroccan Sahara desert.
#3
The cap, in the shape of a truncated dome echoing ancient imperial palaces, is deconstructed out of necessity to evoke an incipient sense of incompleteness, evoking the incredible history of the succession of Sultan-builders who created the masterpiece that is Marrakech.
#4
A symbol of times gone by, the imprint left on the cap takes us straight to the sumptuous
Palmeraie of Marrakech, whose palm tree motifs take the form of a fountain evoking the importance of water in the birth of the red city's oasis, articulated and integrated into forms derived from the art of zellige and Moroccan weaving.
#5
A true land of light, the color of the Maison Marrakech impérial bottle revives the emotions of that fleeting moment in the mythical Golden Hour of the Moroccan desert, that magical light between amber darkness and the color of gold.
THE VISIONARY OF OLFACTORY IDENTITY
The splendor of the first 7 olfactory masterpieces in The Moroccan Vibes collection is the sophisticated signature of the renowned Master Perfumer, Christian Carbonnel, also known as Chris Maurice. This signature testifies to an unparalleled skill and creativity in translating the emotions of divine, sensual, and literally enchanting perfume extracts, with an incredible intensity, from Marrakech Impérial.
MARRAKECH, LAND OF CELEBRITIES
#1
In their journey of the unprecedented, this Italian-Moroccan couple has surrounded themselves with the renowned American film producer, Lala Sana El Kilali, who has masterful experience in the art of audiovisual production, collaborating with the world's greatest talents and public figures in cinema for over 2 decades. Under the impetus of this force behind the scenes, the grand project is to present the fragrant world of Marrakech Impérial in a sensory way that is unique in the world.
#2
Our quest is a promise, a declaration of intent, where cinematic art blends harmoniously with the enchanting magic of fragrance. In this sensory tale, each spectator becomes an actor, plunging into the heart of a vision that transcends the boundaries of possibility to erect a dream edifice where luxury and elegance combine to create a breathtaking reality.
